Waveforms lab
Live iframes from the same renderWaveform Studio uses for trafficking. Use this page to verify motion, expand/flip/hotspot interaction, muted video, and click-through (opens via the exchange macro placeholder). Sandbox allows popups only: no scripts in the tag.
Spec notes: exact IAB WxH shells, overflow hidden, no <script>, Coalition for Better Ads muted autoplay, prefers-reduced-motion, AdChoices top-right clear zone, {{CLICK_URL}} click macros. Catalog docs: /docs/waveforms.
Story & motion
Ripple ripple
Frames that cycle through a story inside the ad slot.
Surge surge
Muted motion video with a poster and clear CTA.
Wake wake
A soft-motion brand moment that holds attention longer than a still.
Crest crest
Cinematic large-canvas brand presence with sparse type.
Reel reel
A horizontal filmstrip of panels that advances through the story.
Reveal & expand
Bloom bloom
Opens more of the story inside the ad slot on tap.
Swell swell
A tall in-slot reveal built for half-page attention.
Helix helix
Flips to a second face with a different message or offer.
Split split
Before and after: two states of the same story.
Beacon beacon
Hotspots reveal more detail without leaving the page.
Offer & urgency
Prism prism
Multi-offer tiles so shoppers browse choices in-unit.
Tide tide
Urgency with a clear end time for the offer.
Pulse pulse
Draws the eye to the CTA across standard IAB sizes.
Current current
A scrolling headline ticker for newsy or offer lines.
Composition
Stack stack
Vertical story beats stacked for tall mobile placements.
Fathom fathom
Layered depth that feels richer than a flat banner.