Autopilot inside
The DSP that optimizes itself.
You set the rules.
AI-first programmatic advertising platform: CTV, display, video, audio, native, and DOOH buying with Autopilot automation, first-party measurement, a full REST API, MCP for AI agents, and white-labeling down to the domain.
How Autopilot works
Step 1
You set the goal
Hold CPA under $40. Pace this budget evenly. Maximize reach at a 3/week cap. Written in your terms, bounded by your guardrails.
Step 2
Autopilot does the hourly work
Pacing checks, bid adjustments, budget shifts between channels, and creative rotation run continuously — inside hard limits on how much can change and where.
Step 3
Every decision is explained
Each action lands in an audit log with what the automation saw, what it changed, and why. No black box; when a client asks, the answer is a log entry.
One platform, the whole job
Every channel, one platform
CTV, display, online video, audio, native, mobile in-app, and DOOH with a full targeting editor and creative library for each format.
First-party measurement
Waveband Signal: your pixels, site tag, identity graph, and multi-touch attribution — independent of the platforms being measured.
API and MCP native
Everything the console does, the REST API does. AI agents connect over MCP with scoped permissions and audit-logged tool calls.
White-label to the domain
Custom hostnames, themes, four UI skins, branded emails and exports. Your clients see your platform, not ours.
Pricing that inverts
A published take rate that starts at 12% and ratchets toward at-cost as spend grows. The more you scale, the less we take.
Client portals built in
Give every client an isolated login with their campaigns, your branding, and disclosure controls you configure.
Built for how you buy
Every channel that matters
Connected TV
Buy CTV like a trader, measure it like a performance channel.
Display
Display buying with an AI creative studio built in.
Online video
In-stream and out-stream video across the open web.
Digital audio
Streaming audio and podcasts, bought programmatically.
Native
Native ads assembled from components, not mockups.
Mobile in-app
In-app inventory with app-level transparency.
Digital out-of-home
Screens in the world, bought like the rest of your media.