Connected TV
CTV inventory with household measurement — not a vanity reach report.
Self-serve CTV advertising on the Waveband DSP — VAST creatives, frequency management, and household-level measurement through Waveband Signal. No spend minimums; same seat as display, audio, and DOOH.
What this replaces
CTV buying is fragmented across seats, deals, and measurement standards.
One self-serve seat: plan, traffic, and report CTV alongside every other channel — with Signal for household-level measurement you own.
Enterprise CTV access often means minimums and long sales cycles.
No spend minimums. Launch CTV on day one; published take rate falls as volume grows.
Reach reports without delivery transparency are hard to defend to clients.
Delivery-source rollups show which apps and networks actually served — not a vanity aggregate.
What you get
Full buying controls for connected tv — same seat as every other channel, same reporting, same optional Autopilot when you want help.
VAST video creatives with server-side asset validation
Curated CTV deal library and private marketplace deals
Household frequency capping and dayparting
Delivery-source rollups showing which apps and networks actually served
Formats: VAST 15s/30s video, living-room device targeting
Questions buyers actually ask
Is this a self-serve CTV advertising platform?
Yes. Agencies and brands traffic CTV on the same Waveband DSP seat as display, OLV, audio, and DOOH — no managed desk required.
How is CTV measured?
Platform delivery plus Waveband Signal for first-party pixels and household-oriented measurement you can export.
Are there CTV spend minimums?
No. Start at any budget; economics follow the published take-rate schedule.
Runs alongside
Display
Open-web display with full targeting — creative tools when you need them.
Online video
In-stream and out-stream video — same seat, same Signal.
Digital audio
Streaming audio and podcasts in the same book as your display.
Native
Native built from components — validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Connected TV on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.