Connected TV
CTV inventory with household measurement, not a vanity reach report.
Self-serve CTV advertising on the Waveband DSP: VAST creatives, frequency management, and household-level measurement through Waveband Signal. No spend minimums; same seat as display, audio, and DOOH.
Soundframe + sound-on packages
Turn an audio spot into a video creative, then traffic it on this channel. Browse curated sound-on packages when you want packaged inventory.
What this replaces
CTV buying is fragmented across seats, deals, and measurement standards.
One self-serve seat: plan, traffic, and report CTV alongside every other channel, with Signal for household-level measurement you own.
Enterprise CTV access often means minimums and long sales cycles.
No spend minimums. Launch CTV on day one; published take rate falls as volume grows.
You have an audio spot but need living-room reach without a video production desk.
Soundframe renders your audio (or a generated voiceover) plus a companion still into a VAST video creative. See /features/soundframe.
Reach reports without delivery transparency are hard to defend to clients.
Delivery-source rollups show which apps and networks actually served, not a vanity aggregate.
What you get
Full buying controls for connected tv: same seat as every other channel, same reporting, same optional Autopilot when you want help.
VAST video creatives with server-side asset validation
Soundframe: turn audio, a still, a script, or any mix into a CTV-ready video creative
Curated CTV deal library and private marketplace deals
Household frequency capping and dayparting
Delivery-source rollups showing which apps and networks actually served
Formats: VAST 15s/30s video, living-room device targeting, Soundframe audio-led video
Questions buyers actually ask
Is this a self-serve CTV advertising platform?
Yes. Agencies and brands traffic CTV on the same Waveband DSP seat as display, OLV, audio, and DOOH: no managed desk required.
How is CTV measured?
Platform delivery plus Waveband Signal for first-party pixels and household-oriented measurement you can export.
Can I run audio creatives on CTV?
Yes via Soundframe: bring audio, a still, a script, or any mix; we generate gaps and render a video creative for CTV. Details at /features/soundframe.
Are there CTV spend minimums?
No. Start at any budget; economics follow the published take-rate schedule.
Runs alongside
Display
Open-web display with Waveforms: attention formats that fit the slot.
Online video
In-stream and out-stream video: same seat, same Signal.
Digital audio
Audio that runs where video runs, plus classic streaming when the seat allows.
Native
Native built from components: validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Connected TV on a real seat.
Self-serve Waveband DSP: no minimums. Stay hands-on; add Autopilot only where you want help.