Digital audio
Audio that runs where video runs, plus classic streaming when the seat allows.
Programmatic audio on Waveband DSP: Soundframe puts audio-led creatives on CTV, OLV, and in-app video inventory; curated sound-on packages under Formats. Classic DAAST/VAST when available. No spend minimums.
Soundframe + sound-on packages
Turn an audio spot into a video creative, then traffic it on this channel. Browse curated sound-on packages when you want packaged inventory.
What this replaces
Audio often lives in a separate seat from the rest of the book.
Audio strategy runs on the same Waveband seat as CTV and display: one budget, one report.
Pure audio inventory is scarce or blocked on some seats.
Soundframe delivers your audio spot into video inventory that already clears. Browse /formats/sound-on for curated sound-on packages.
What you get
Full buying controls for digital audio: same seat as every other channel, same reporting, same optional Autopilot when you want help.
Soundframe: audio, still, script, or any mix → video creative for CTV/OLV/in-app
Curated sound-on packages under Formats
Audience and geo targeting consistent with every channel
Spend and delivery reporting unified with the rest of your media
Same self-serve seat as display, CTV, and DOOH
Formats: Soundframe audio-led video · 15s/30s audio when seat-enabled
Questions buyers actually ask
Can agencies run programmatic audio without a separate platform?
Yes. Audio is a first-class channel on the self-serve Waveband DSP alongside every other format.
What is Soundframe?
Audio-led video creatives: bring audio, a still, a script, or any mix; we generate what is missing and render VAST video for CTV and OLV. See /features/soundframe.
Runs alongside
Connected TV
CTV inventory with household measurement, not a vanity reach report.
Display
Open-web display with Waveforms: attention formats that fit the slot.
Online video
In-stream and out-stream video: same seat, same Signal.
Native
Native built from components: validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Digital audio on a real seat.
Self-serve Waveband DSP: no minimums. Stay hands-on; add Autopilot only where you want help.