Waveband Signal
Measure on your pixels — not the platform grading its own homework.
First-party measurement for agencies and brands: impression and click pixels on your tracking domain, site tag, identity graph, and multi-touch attribution — exportable and portable alongside your Waveband DSP seat.
What this replaces
Platform-reported conversions embed the seller's incentives and attribution windows.
Signal runs as a first-party spine: your pixels, your site tag, your conversion data — independent of any single buying path.
Delivery disputes dissolve into methodology debates with no checkable instruments.
Pixel-measured impressions reconcile against platform delivery so gaps surface in reporting instead of hiding in the fine print.
Leaving a platform means losing measurement history.
Log-level events export; conversion forwarding to CAPI and GA4 keeps your history portable when seats change.
What you get
Impression and click pixels on your own tracking domain
Site tag for on-site behavior and conversion capture
Identity graph tying exposure to outcomes
Multi-touch attribution across channels — including ones Waveband did not serve
Exports and conversion forwarding (CAPI, GA4)
Questions buyers actually ask
Is Waveband Signal required to buy media?
No. You can buy on the self-serve seat without Signal. Signal is the measurement layer when you want first-party instruments alongside delivery.
Does Signal replace platform reporting?
It sits alongside it. Use platform delivery for ops; use Signal when you need buyer-owned truth for attribution and reconciliation.
Who owns the data?
You do. Events are first-party on your tracking domain and exportable — the measurement history leaves with you.
Measure what you own.
Buy on a self-serve seat — add Waveband Signal when you want first-party instruments alongside delivery.