Online video
In-stream and out-stream video: same seat, same Signal.
Programmatic online video (OLV) on Waveband DSP: VAST in-stream and out-stream, viewability-aware buying, and the same first-party measurement spine as CTV. No spend minimums.
Soundframe + sound-on packages
Turn an audio spot into a video creative, then traffic it on this channel. Browse curated sound-on packages when you want packaged inventory.
What this replaces
OLV and CTV often live in different seats with different reporting.
Online video and connected TV share the Waveband seat: shift budget across them manually or with optional Autopilot.
Completion and viewability get lost in vanity video metrics.
Completion-rate reporting sits beside click and conversion metrics; Signal adds first-party instruments when you need them.
You want audio performance on OLV without a full video shoot.
Soundframe renders your audio spot into a video creative and biases toward interstitial video placements. See /features/soundframe.
What you get
Full buying controls for online video: same seat as every other channel, same reporting, same optional Autopilot when you want help.
VAST in-stream and out-stream placements
Soundframe audio-led video creatives with optional sound-on bias targeting
Cross-channel budget shifts between OLV and CTV: manual or via Autopilot
Completion-rate reporting alongside click and conversion metrics
Audience retargeting from your first-party segments
Formats: VAST video, web and mobile-web environments, Soundframe
Questions buyers actually ask
Can I run OLV and CTV from one self-serve DSP?
Yes. Both are first-class channels on Waveband with shared budgets, reporting, and measurement options.
What is sound-on bias?
A targeting preset that prefers publisher-declared video interstitial placements. Not a mute guarantee. Details at /features/soundframe.
Are there video spend minimums?
No. Start at any budget; published take rate applies across channels.
Runs alongside
Connected TV
CTV inventory with household measurement, not a vanity reach report.
Display
Open-web display with Waveforms: attention formats that fit the slot.
Digital audio
Audio that runs where video runs, plus classic streaming when the seat allows.
Native
Native built from components: validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Online video on a real seat.
Self-serve Waveband DSP: no minimums. Stay hands-on; add Autopilot only where you want help.