Independent agencies
Run programmatic under your brand. Keep the margin and the client.
Your domain, your logo, your rate card. Enterprise-grade buying with client portals and proposal microsites, plus optional Autopilot when you want help scaling ops without adding headcount.
What this replaces
Enterprise DSP seats price out mid-size agencies with minimums and managed-service fees.
No spend minimums. The media take rate starts at 12% and falls toward at-cost as you grow. The opposite of a percent-of-spend tax.
Clients want transparency, but seat logins expose your margin and other clients.
Every client gets an isolated, white-labeled portal: only their campaigns, at the prices you set, with disclosure controls you configure.
Pitching burns days on decks and media-plan spreadsheets.
The media planner drafts channel splits from a brief (editable before anything ships), generates a proposal microsite with click-to-sign, and turns a signed proposal into draft campaigns.
Where to look next
White-label everything
Custom domain, theme, emails, and exports carry your brand.
Waveforms + Peak Display
In-slot attention formats and a premium display supply playbook for agency books.
Proposal-to-campaign
Signed proposals become trafficked draft campaigns.
Whole-book dashboard
Client health scores and churn alerts across every account.
Questions buyers actually ask
Is Waveband a white-label DSP for agencies?
Yes. Custom domains, themes, client portals, and branded emails so clients see your platform, not ours. Published take rate, no spend minimums.
Do independent agencies need enterprise minimums?
No. Start at any spend level on a self-serve seat. The media take rate starts at 12% and falls toward at-cost as volume grows.
Can I mark up media for clients?
Yes. Your rate card and portal pricing are yours. Use the campaign margin calculator to model client price from media cost and markup.
What are Waveforms and Peak Display?
Waveforms are twenty in-slot HTML5 attention formats in Creative Studio (browse /formats/waveforms). Peak Display is a growth-suite supply playbook for premium display packaging (IAB25/IAB26 excludes, $1,500 floor); you attach your own PMP deals.
Ready when you are.
Start free with a real buying seat: no minimums. Stay hands-on; add Autopilot later if you want the help.