Mobile in-app
In-app inventory with app-bundle transparency.
Mobile in-app advertising on Waveband DSP: banner and video with device targeting, app allowlists, and delivery reporting down to the bundle. No spend minimums.
Soundframe + sound-on packages
Turn an audio spot into a video creative, then traffic it on this channel. Browse curated sound-on packages when you want packaged inventory.
What this replaces
In-app delivery without bundle transparency is hard to defend.
Delivery-source reporting goes to the app bundle so you can see where impressions actually served.
Mobile in-app often requires a separate mobile DSP seat.
In-app inventory sits on the same self-serve Waveband seat as CTV, display, and audio.
You want sound-on in-app reach without building a publisher SDK network.
Bias to video interstitial placements through the seat, or activate curated deals from /formats/sound-on. See /features/soundframe.
What you get
Full buying controls for mobile in-app: same seat as every other channel, same reporting, same optional Autopilot when you want help.
App bundle allowlists and blocklists
Device, OS, and carrier targeting
Banner and video creatives for in-app inventory
Soundframe + sound-on bias for in-app video interstitial placements
Delivery-source reporting down to the app bundle
Formats: Banner and video; iOS and Android; Soundframe
Questions buyers actually ask
Can I allowlist or blocklist apps?
Yes. App bundle allowlists and blocklists plus device, OS, and carrier targeting.
Do you guarantee sound-on in apps?
No. We bias to publisher-declared video interstitial inventory and curated deals. That is not an SDK mute guarantee.
Runs alongside
Connected TV
CTV inventory with household measurement, not a vanity reach report.
Display
Open-web display with Waveforms: attention formats that fit the slot.
Online video
In-stream and out-stream video: same seat, same Signal.
Digital audio
Audio that runs where video runs, plus classic streaming when the seat allows.
Native
Native built from components: validated per exchange, previewed live.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Mobile in-app on a real seat.
Self-serve Waveband DSP: no minimums. Stay hands-on; add Autopilot only where you want help.