In-house brand teams
Bring programmatic in-house without renting a desk or a black box.
Full channel access under your team. Buy hands-on when you want; turn on Autopilot for pacing and bids only where you allow it. Waveband Signal measures on your pixels, not the platform's word.
What this replaces
In-housing usually means hiring traders or accepting a black-box managed service.
You keep the seat and the controls. Autopilot is optional help with hard limits and audit logs: every change records what it saw, what it changed, and why.
Attribution breaks when measurement lives inside the ad platform grading its own homework.
Waveband Signal is first-party: your pixels, your site tag, your conversion data. Exportable and portable.
Procurement hates opaque tech fees stacked on media.
One published take rate that decreases with volume, plus a flat SaaS plan. The pricing calculator shows the exact effective rate at any spend level.
Where to look next
Self-serve buying seat
Every channel, full targeting: no rented trading desk.
Waveforms in Studio
Twenty in-slot HTML5 attention formats with live previews on the same seat.
Optional Autopilot
Help with pacing and bids inside limits you set.
First-party measurement
Pixels, site tag, identity graph, and MTA reporting.
Questions buyers actually ask
Can an in-house team run a self-serve DSP without a trading desk?
Yes. Waveband is a full buying seat: stay hands-on by default, or enable Autopilot only where you want help with pacing and bids.
How does Waveband Signal differ from platform conversion reports?
Signal is first-party: your pixels and site tag on your tracking domain, exportable and portable, not the seller grading its own homework.
Are there spend minimums for brand teams?
No. Published take rate from 12% toward at-cost with volume, plus flat SaaS: no enterprise commit required.
Ready when you are.
Start free with a real buying seat: no minimums. Stay hands-on; add Autopilot later if you want the help.