Display
Open-web display with Waveforms: attention formats that fit the slot.
Programmatic display advertising on Waveband DSP: IAB sizes, HTML5, Waveforms attention formats in Creative Studio, full targeting, and Peak Display packaging for agencies. First-party pixel measurement; no spend minimums.
Waveforms
Twenty in-slot no-script HTML5 attention formats: live previews from the real Studio renderer (CSS/video motion, not static mockups).
What this replaces
Display ops sprawl across creative tools, trafficking UIs, and opaque fees.
One seat for creative, targeting, and reporting, with a published take rate instead of stacked tech fees.
Creative production slows every launch: and commodity banners get ignored.
Creative Studio drafts classic IAB sets or Waveforms from a brand kit; live HTML5 previews use the same renderer that traffics.
What you get
Full buying controls for display: same seat as every other channel, same reporting, same optional Autopilot when you want help.
Waveforms: 20 in-slot no-script HTML5 attention formats with live Studio previews
Creative studio: brand kit + brief → classic IAB sets or Waveforms
Peak Display supply playbook: IAB25/IAB26 excludes, $1,500 floor, Waveforms guidance (you attach PMP deals)
Image and HTML5 creatives with click and impression tracking
Full targeting editor: geo, device, audience, contextual, deals
First-party pixel measurement independent of the exchange
Formats: All IAB standard sizes · image, HTML5, and Waveforms
Questions buyers actually ask
Can I run display with CTV and audio in one book?
Yes. Every channel shares budgets, reporting, and optional Autopilot on the same self-serve seat.
What are Waveforms?
Named in-slot HTML5 attention formats (CSS/video motion, no scripts) generated in Creative Studio, not page takeovers. Browse /formats/waveforms, then see live previews at /features/waveforms and /docs/waveforms.
What is Peak Display?
An agency/reseller supply playbook (not a creative type): brand-safe IAB25/IAB26 excludes, a $1,500 budget floor, and guidance to run large-canvas Waveforms. You attach PMP deals from your library; Peak Display does not ship deal IDs.
Is measurement first-party?
Impression and click pixels can run on your tracking domain via Waveband Signal: independent of the exchange.
Runs alongside
Connected TV
CTV inventory with household measurement, not a vanity reach report.
Online video
In-stream and out-stream video: same seat, same Signal.
Digital audio
Audio that runs where video runs, plus classic streaming when the seat allows.
Native
Native built from components: validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Display on a real seat.
Self-serve Waveband DSP: no minimums. Stay hands-on; add Autopilot only where you want help.