Waveforms
Sixteen attention formats that fit the ad slot, not a page takeover desk.
Waveforms are Waveband's in-slot HTML5 attention catalog: Ripple, Surge, Wake, Crest, Reel, Bloom, Swell, Helix, Split, Beacon, Prism, Tide, Pulse, Current, Stack, and Fathom. Live previews use the same no-script renderer as Creative Studio. Peak Display is the agency/reseller supply playbook for premium display packaging.
Story & motion
Ripple
Frames that cycle through a story inside the ad slot.
300×250 · 300×600 · 970×250
Surge
Muted motion video with a poster and clear CTA.
300×250 · 300×600 · 970×250
Wake
A soft-motion brand moment that holds attention longer than a still.
300×250 · 300×600 · 970×250
Crest
Cinematic large-canvas brand presence with sparse type.
970×250 · 300×600
Reel
A horizontal filmstrip of panels that advances through the story.
300×250 · 970×250
Reveal & expand
Bloom
Opens more of the story inside the ad slot on tap.
300×250 · 300×600
Swell
A tall in-slot reveal built for half-page attention.
300×600
Helix
Flips to a second face with a different message or offer.
300×250 · 300×600
Split
Before and after: two states of the same story.
300×250 · 300×600 · 970×250
Beacon
Hotspots reveal more detail without leaving the page.
300×250 · 300×600 · 970×250
Offer & urgency
Prism
Multi-offer tiles so shoppers browse choices in-unit.
300×250 · 300×600 · 970×250
Tide
Urgency with a clear end time for the offer.
300×250 · 728×90 · 320×50
Pulse
Draws the eye to the CTA across standard IAB sizes.
300×250 · 728×90 · 160×600 · 320×50 · 300×600 · 970×250
Current
A scrolling headline ticker for newsy or offer lines.
728×90 · 970×250 · 320×50
Composition
Stack
Vertical story beats stacked for tall mobile placements.
300×600
Fathom
Layered depth that feels richer than a flat banner.
300×250 · 300×600 · 970×250
How previews work
Live HTML5 from the Studio renderer
Each card embeds the real Waveform tag (iframe srcDoc): CSS carousels, muted video, flip/expand/wipe/hotspot interactions, and tickers. No parallel mockups. Hover or tap Bloom, Helix, Beacon, and Swell to try the reveal. Trafficked creatives are the same markup: still no scripts, exchange-safe.
Peak Display
Premium display packaging for agencies & resellers
Peak Display is a growth-suite supply playbook, not a creative unit. Applying it creates a sellable display package with brand-safe category excludes (IAB25 and IAB26), a $1,500 budget floor, and guidance to run large-canvas Waveforms while you attach curated PMP deals from your deal library. It does not ship deal IDs and does not claim page takeovers or guaranteed viewability.
What this replaces
High-impact creative usually means a specialist desk, long lead times, and opaque inventory.
Waveforms ship in Creative Studio on the same self-serve seat: named formats, live HTML5 previews from the real renderer, standard html5 trafficking.
Banner blindness kills performance on commodity IAB units.
Sixteen attention treatments (story, reveal, offer, composition) keep the brand in-slot without claiming publisher page takeovers.
Rich media specs and scripts break in exchange iframes.
Waveforms are no-script HTML5 tags designed for iframe delivery: motion via CSS, video, and native disclosure (details, checkbox hotspots, hover flip).
Questions buyers actually ask
Are Waveforms the same as page takeovers or sticky ads?
No. Waveforms render inside the ad slot. Page skins, adhesion, and in-image units need publisher inventory. Peak Display helps package premium open-web display; you attach PMP deals from your library. It does not invent page-owned formats.
What is Peak Display?
An agency/reseller growth-suite supply playbook (not a creative type). It creates a sellable display package with brand-safe category excludes (IAB25 and IAB26), a $1,500 budget floor, and creative guidance to prefer large-canvas Waveforms plus PMP deals you attach from your deal library. It does not ship deal IDs and does not claim page takeovers or guaranteed viewability.
Do Waveforms work with Waveband Signal?
Yes. They traffic as normal html5 creatives with first-party click and impression tracking available through Signal.
Is there a separate Waveforms API?
No. Generate Waveforms in Creative Studio (creatives:write). They land as ordinary html5 creatives with an HTML body. Use the creatives API the same way as any other html5 creative.
Attention formats on the seat you already run.
Generate Waveforms in Creative Studio. Package Peak Display when you sell premium display books.