Free tool
CPM budget calculator
Budget ÷ CPM × 1000 = impressions. The rest of the plan (reach at a frequency, daily pacing) falls out from there.
Impressions
833,333
Estimated reach
277,778
Daily impressions
27,778
Daily budget
$333
Reach = impressions ÷ frequency; assumes even delivery. Real reach depends on audience size and inventory overlap: the platform forecasts this per line item.
Not sure what CPM to plug in? Use the live numbers from the network benchmark report.
Ready when you are
Ready to buy against a real seat?
Every channel, transparent take rate, your controls: start free, no minimums.